Bag Balm has been sold in its iconic green tin since it was first sold and marketed on Vermont dairy farms in 1899 – and we’ll probably be selling Bag Balm in green tins for another 125 years. The original design had udders on the front of the tin and a cow on the lid, to reference our original use: moisturizing and soothing chapped cow udders. Around the cow head, a wreath of red clovers, Vermont’s state flower (and a tasty snack for any cow!).
Over the past few months, eagle eyed customers might have noticed some changes to our packaging design. The logo is a little different, the colors have changed slightly, and suddenly all our products have a dark green box on the front. The truth is, we’ve changed our packaging! But our “updated” design is really a look backwards, paying homage to the Bag Balm of 1899.
Read on to see what we changed with our new design…
Our new logo was traced from a vintage Bag Balm tin
We re-imagined the cow + clover design on the lid, reintroducing a “wreath” of clovers.
Front of Tin
We brought back the “shield” shape on the front of the tin
More prominently calling out Lanolin, our “best kept secret” ingredient which soothes + softens skin
Our Evolution over the years…
But don’t worry, we’re not changing anything else about our beloved, skin-saving balm. No matter what’s on our iconic green tin, the product inside is the same Bag Balm you know and love, still made in Vermont using the same tried and true ingredients.
We hope you like our new look!