There is less moisture in the air during the colder winter months: nowhere is this more true than in the Northeast Kingdom of Vermont. It is a gorgeous yet mysterious corner of a small state, with a uniquely Vermont ability to endure just about anything.
Vermonters are known for being rough and tough and rugged. They know a thing or two about cold weather and winter skin. Which is handy since the hidden gem of the Northeast Kingdom isn’t silver or gold, but a skin-saving salve called Bag Balm.
As legend goes, Bag Balm was founded on a Vermont farm to soothe and protect cows’ udders from the harsh winter cold. As farmers applied the balm day after day, they found their hands were softer and smoother than ever before. The wonder of Bag Balm could not be contained in Vermont so word spread about this product that revitalized and moisturized skin like nothing else.
Now, over 115 years later, Bag Balm has become a staple of every home in the Northeast Kingdom, ready to rescue and moisturize every patch of dry winter skin of every member of the family. Vermonters’ secret weapon to combat the worst windslap, chapped lips and cracked hands has made its rounds from farm to city, ski lodge to day spa, beauty editor to college triathlete and beyond.